Connected workstreams for the venue group: a standalone Old Stables site, a central hub at lot101.com.au, ongoing AI-search visibility, and festival-ready paid media and social. Approve together or one at a time.
Kristina Stefanova - Lot 101
Ven Agency
30 June 2026
30 days
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02
Overview
Your workstreams.
Phase 1 · Priority
The Old Stables
Standalone WordPress venue site, live for the November festival.
$6,300 ex GST
Phase 2
Lot 101 Hub
Redevelop lot101.com.au into the central hub for every venue.
$19,440 ex GST
Ongoing Add-on
GEO
AI-search visibility across ChatGPT, Gemini, Perplexity and AI Overviews.
$800/mo ex GST
Ongoing / One-off
Paid Media & Social
Festival-driven Meta, social and optional paid search to fill the events program.
from $900/mo ex GST
03
Phase 1 · Priority
The Old Stables.
A standalone home for a living venue - culture, weddings, events, community and an annual program. WordPress at lot101oldstables.com.au, targeting September 2026 to support the November festival. 89 hours across four phases.
Discovery & Design
Sitemap to concepts
Discovery, sitemap & wireframes
Homepage + inner-page concepts
Two rounds of revisions
28 hrs
Build & Development
Five templates
Homepage / venue intro
Hire, What's Coming Up, Archive
Global components & animations
44 hrs
QA & Launch
Test & go-live
Responsive & cross-browser QA
Content population
DNS, hosting & go-live
13 hrs
Project Management
Coordination
Meetings & status updates
Client comms
4 hrs
04
Phase 1 · Investment
Amount payable
$6,300
ex. GST
35 hrs payable · 89 hr project less 54 banked hrs
Full project value (89 hrs)$16,020
Less: confirmed banked hours (54 hrs)− $9,720
Amount payable (35 hrs)$6,300
05
Phase 2
Lot 101 Hub.
lot101.com.au becomes the front door to the entire venue group - a navigational and storytelling hub connecting dine, stay, farm and events, with a recurring editorial layer built on the "seasons and movements in the garden" concept. 108 hours.
"Seasons and movements in the garden - monthly head-gardener interviews and seasonal highlights."
- Hub concept, Lot 101
Discovery & Strategy
Content model
Sitemap & content strategy
Editorial cadence planning
8 hrs
Design
Hub + editorial
Homepage & hub navigation
Editorial template, desktop & mobile
24 hrs
Build & Development
Pages & systems
Seasonal homepage
Venue gateway pages (4)
Seasons / editorial section
About / Story page
Hub nav, global components
Cross-site linking & SEO foundations
56 hrs
QA & Launch
Test & transition
Responsive & cross-browser QA
Content population
DNS, redirects & go-live
15 hrs
Project Management
Coordination
Meetings & status updates
Client comms
5 hrs
06
Phase 2 · Investment
Project value
$19,440
ex. GST
108 hrs x $180/hr
Staged to commence after Old Stables go-live. Indicative timing: discovery October 2026, go-live January/February 2027. Adjusts if Phase 1 timing shifts.
07
Ongoing Add-on
Generative Engine Optimisation.
GEO structures the venue group so AI answer engines - ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot - cite and recommend you when buyers ask who to use. As clicks shift to AI-generated answers, GEO secures visibility at the exact moment a customer asks the machine for a recommendation.
AI search now touches 37% of consumer journeys - and hospitality recommendations are among the most common AI-generated answers.
Why now - while traditional SEO momentum keeps building
08
GEO · Monthly Retainer
What's in it each month.
Accuracy & citation monitoring plus monthly report and review - every cycle
AI-visibility audit & baseline across ChatGPT, AI Overviews, Perplexity, Gemini
Standing prompt-set tracking for consistent citation trends over time
Answer-engine content structuring - direct-answer, FAQ blocks, semantic HTML
AI crawlability config - GPTBot, PerplexityBot, Google-Extended (your sign-off)
Authority & citation building on the third-party sources AI draws from
AI-referral & crawler analytics - GA4 segmentation and server-log monitoring
Competitor share-of-voice across the AI engines for your category
Recommended - combined with active Ven SEO
$800/mo
ex. GST
Standalone $1,800/mo · 3-month minimum term · compounds over 2-3 months
09
Paid Media & Social
Fuel the festival.
The November festival and the ongoing events program are the natural trigger to switch on demand. Run social two ways - we manage it, or we hand you a playbook to run internally - with paid search as an optional accelerant alongside SEO.
Paid · Retainer
Meta Ads Management
Festival & events campaigns
Creative testing, audience build
Reporting & optimisation
$1,800 /mo ex GST · min 3 months
Social · Retainer
Organic Social Management
Content across the events calendar
Scheduling & community management
Monthly performance snapshot
$900 /mo ex GST · min 3 months
Social · One-off
Social Playbook (self-managed)
Content strategy + 3-month calendar
Post templates & guidelines
For Lot 101 to run internally
$3,600 one-off ex GST
Paid · Optional
Google Ads / Paid Search
Capture event & festival intent
Strong fit alongside SEO
Optional / additional workstream
$1,800 /mo ex GST
Take managed social or the self-managed Playbook - not both. Ad spend for Meta and Google is funded separately by Lot 101, and paid engagements run a 3-month minimum.
10
Build Your Package
Review your inclusions.
Tap to include or remove each workstream. Approve all of it, or any combination.
✓
Phase 1 · Project
Old Stables
$6,300 ex GST
Standalone venue site. Priority - live for the November festival.
✓
Phase 2 · Project
Lot 101 Hub
$19,440 ex GST
Central hub redevelopment. Staged after Old Stables go-live.
✓
Ongoing · Retainer
GEO Add-on
$800 /mo ex GST
AI-search visibility. Combined with active SEO. 3-month minimum.
✓
Paid · Retainer
Meta Ads
$1,800 /mo ex GST
Festival + events campaigns. Min 3 months. Ad spend separate.
✓
Social · Retainer
Organic Social
$900 /mo ex GST
Managed content across the events calendar. Min 3 months.
✓
Social · One-off
Social Playbook
$3,600 ex GST
Self-managed strategy, calendar & templates. Alternative to managed social.
✓
Paid · Optional
Google Ads
$1,800 /mo ex GST
Paid search alongside SEO for events & festival. Ad spend separate.
$6,300 ex GST
$0 /mo
Phase 1
11
Timeline
How it sequences.
Jul - Sep 2026
Phase 1 - Old Stables
Discovery and design in July, build in August, content and QA late August, go-live September.
Sep - Nov 2026
Festival paid media & social
Meta and organic social burst into the November festival, optional Google Ads. 3-month minimum from switch-on.
Oct 2026 - Feb 2027
Phase 2 - Lot 101 Hub
Discovery and content strategy October, design through November, build to December, QA January, go-live Jan/Feb 2027.
On approval
GEO Add-on
Monthly retainer; meaningful citation movement typically builds over the first two to three months.
Project timelines assume content (copy, images, audio) supplied to schedule. Phase 2 timing adjusts if Phase 1 shifts.
12
Acceptance & Next Steps
Ready to begin.
Approve all workstreams or individual ones. A tax invoice for the relevant deposit is issued on acceptance of each phase. Additional work beyond scope is billed at $180 + GST/hr, agreed in writing.
Next Steps
1
Choose your package. Use the selector to confirm which workstreams.
2
Confirm approval in writing. Per workstream, or all together.
3
Supply content to schedule. Copy, imagery and audio.
4
Kick off Phase 1 in July. Sitemap and wireframes first.
✉
Contact: james@ven.com.au
All amounts exclusive of GST · hourly rate $180 + GST. Paid media and organic social run a 3-month minimum; ad spend for Meta and Google is funded separately by the client. Web inclusions across phases: custom responsive WordPress, two rounds of design revisions per phase, mobile-first design, cross-browser testing, go-live and DNS. Excludes content supply, booking/payment gateways, e-commerce, photography/videography/copywriting, and hosting/domain provisioning. Subject to Ven Agency's Web Projects Terms of Service: ven.com.au/terms. Ven Creative Pty Ltd trading as Ven Agency · ABN 53 621 214 033 · hello@ven.com.au · (03) 7003 5248 · L1, Forum, 65 Dover St, Cremorne VIC 3121.